From his high school days on, Walt Amerika is creatively driven by his love for typography. The use of bold or italic fonts, upper or lower case, classic or modern design:

In Walt’s views all these choices add to the meaning and strength of a message or narrative. Done properly it enhances an idea or a concept. Done exquisitely it becomes an art of arrangement and alignment in itself.

Graphic designers like Herb Lubalin, David Carson, John Maeda, Stefan Sagmeister, Milton Glaser all influenced Walt during his years in advertising and design and beyond.

As he once stated: ‘Suppose all words in the world – drawn, written or typed – would have the same shape, size and color…all meaning would get lost pretty soon, I guess. Typography is an subconsious layer to what we want to get across’.